First Place Promotional Advertisement 2013

This promotional advertisement won the First Place award for Promotional Ad from the Catholic Press Association of the United States and Canada in 2013. The advertisement features a martini glass with an edition of the Catholic Herald rolled up as the stirrer and the tagline, "How do you like your soul? We prefer ours stirred, not shaken," referencing the famous quote from the Bond franchise. The design offers clean white space and striking contrast for the words, leading the reader down the page toward the action item to subscribe to the newspaper. Colors were limited so that the palette emphasized the cleanliness of the design.